Venture: Wildflower Schools
Wildflower aspires to give all children and families the opportunity to choose high quality, beautiful learning environments.
Expert: Kyrie Robinson
UX/Product Design Consultant & Coach
• VP of User Experience, Chegg
• Partner, Silicon Valley Product Group
Wildflower Schools partnered with Rippleworks to develop a “school-in-a-box” system that helps teachers open new schools
Wildflower Schools is an ecosystem of decentralized Montessori micro-schools that support children, teachers, and parents. They aspire to give all children and families the opportunity to choose high quality, beautiful learning environments as they follow life’s unfolding journey.
One of Wildflower’s top priorities going into the project was developing a more efficient and effective way of supporting new teachers to start new schools in their network. Wildflower partnered with Rippleworks to design a tech-enabled and user friendly school startup launch journey for teachers, making opening a new Wildflower branch as easy as opening a box.
What stands out about our experience with Rippleworks is how intentionally and effectively their team integrated with ours—committing real time and care to understanding our ethos, values and ways of working.
They earned our trust as the entry point to helping us critically evaluate and understand our own user experience and laid a clear pathway for reimagining it.
—The Wildflower Foundation CEO Matt Kramer
Wildflower partnered with Rippleworks Expert Kyrie Robinson, a user experience and product design executive who led product teams at Chegg, the Silicon Valley Product Group, Shutterfly, and Tivo. Together, they:
• Interviewed users to uncover previously unknown insights about their pain points and keys to success, including those of BIPOC teachers
• Defined “success” for both their users and organization
• Designed a customer journey to help teacher-leaders succeed in starting schools
• Defined and organized initiatives to bring Wildflower’s new customer journey to life
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