Venture: The Wellbeing Project
The Wellbeing Project is a global initiative focused on shifting the culture of the social change field to one oriented towards inner wellbeing and catalyzing an infrastructure of support for everyone in the field.
Expert: Alissa Reiter
CMO, Legacy
The Wellbeing Project partnered with Rippleworks to define their value proposition and core messaging.
The Wellbeing Project’s work shows that when social changemakers engage in deep inner work the results are extraordinary – healthier and more balanced lives, more sustainable organizations, rich innovation and a much greater orientation to collaboration and movement building. Changemakers and social entrepreneurs are solving the world’s greatest challenges, but they are plagued with persistent cultures of busyness, long hours as a badge of honor, stress, and overcapacity. The Wellbeing Project is catalyzing a culture of inner wellbeing for all changemakers.
One of The Wellbeing Project’s top priorities going into this project was advancing their wellbeing narrative through collective partnerships-based storytelling.
The Wellbeing Project partnered with Alissa Reiter, an expert in inspiring innovation and business growth by tapping into what customers care about most. Together, they:
• Developed a brand blueprint.
• Created a guide for brand strategy, including audience mapping.
• Drafted an action plan for rolling out their new strategy internally and externally.
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