Learn To Play partnered with Rippleworks to develop a product marketing plan.

In Botswana, 4 out of 5 children under the age of 5 don’t have access to early learning opportunities and 26% of women are unemployed. Learn to Play trains women in communities to become entrepreneurs and deliver free playgroups for children aged 2-5 on a daily basis. Their play-based curriculum focuses on six key developmental areas designed to be delivered in low-resource contexts. Their training program is a play-based approach to ECD with a unique focus on social and emotional development, mindful play, creativity and imagination and child protection.

One of Learn to Play’s top priorities going into this project was expanding their Parent Playbox to four countries and offering it to 2,500+ families over the next three years.

Learn to Play partnered with Joel Riciputi, a business leader in go-to-market and growth strategies for mission-driven tech and digital solutions that empower individuals and organizations to thrive. Together, they:

• Segmented market for Parent Playbox’s buyers and identified personas, key needs and pain points.

• Gathered user feedback to validate segmentation hypotheses.

• Identified the most suitable marketing channels.

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Tienda Pago
Marketing & Sales
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