Venture: Latin American Leadership Academy (LALA)
LALA is a non-profit institution that aims to develop a new generation of diverse, entrepreneurial, and ethical leaders who will serve the Latin American region.
Expert: Nina Bilimoria Angelo
Chief Marketing and Strategy Officer, Unibuddy
• VP Product Marketing & Strategy, Top Hat
• Senior Director, Product Marketing & Strategy, Pearson
LALA specializes in the holistic development of proximate, purpose-driven youth across Latin America. Through tailored programs, LALA connects young leaders and their peers across the region, helping them build the leadership, entrepreneurship, and critical thinking skills to positively impact their communities. With over 1,900 members, these leaders, or “LALeaders,” make up a lifelong community of changemakers and partner organizations working to address the region’s most pressing challenges.
One of LALA’s top priorities going into this project was building a world-class marketing strategy for regional expansion.
LALA partnered with Nina Bilimoria Angelo, an experienced leader in strategy, marketing and product. Together, they created a market expansion playbook to get more traction in existing and new markets.
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