Gramhal partnered with Rippleworks to create a brand-building strategy that will articulate a compelling vision and authentic brand identity.

Gramhal, an ag-tech non-profit, aims to empower farmers by providing them with digital solutions to access crucial information and make informed decisions. With a mission to enhance 50 million rural livelihoods by 2030, Gramhal has developed a WhatsApp-based chatbot offering crop prices, advisory services, weather updates, and government schemes. Operating primarily in Madhya Pradesh, Rajasthan, and Maharashtra, India, Gramhal has addressed 3 million queries from around 225,000 farmers.

One of Gramhal’s top priorities going into this project was creating a unique brand identity for the organization.

Gramhal partnered with Brooke Golden, A brand builder and team leader, focused on driving impact and growth for emerging brands. Together, they:

• Interviewed current funders

• Derived insights and trends from peer organizations

• Developed a new brand identity and created a plan to update their collateral to reflect these new messages

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