Venture: Clean Team Ghana
Clean Team Ghana (CTG) is an award-winning social enterprise delivering vital in-home sanitation services to low-income residents of Kumasi.
Expert: Vanessa Meyers
CMO, Articulate
CTG partnered with Rippleworks to analyze CTG’s customers’ needs and behaviors to inform strategic decisions.
Clean Team Ghana (CTG) offers affordable, dignified, and sustainable sanitation solutions to underserved low-income communities throughout Ghana. With over 700 million urban residents lacking access to improved sanitation, the impact is most profound among the impoverished. To address this issue, CTG provides a comprehensive household toilet waste management solution from start to finish. In 2023, CTG served 10,000 beneficiaries as well as removed and treated over 2000 tons of waste from low-income communities.
One of CTG’s top priorities going into this project was enhancing customer satisfaction and engagement.
CTG partnered with Vanessa Meyers, a data-driven, full-stack marketing executive with a proven track record of driving revenue and scaling growth engines in both B2C and B2B high-growth companies. Together, they:
• Validated some of their hypotheses around churn.
• Enhanced standard operating procedures across the Customer Success, Sales, and Accounting Teams to drive greater accountability.
• Incorporated customer feedback to enable continuous improvement.
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