Venture: Bidhaa Sasa
Bidhaa Sasa delivers affordable, quality household goods to East Africa’s rural heartlands.
Expert: Nathan Royston
Market Manager at Convoy
• Director of Global Logistics, One Acre Fund
• Cocoa Sourcing Manager, Theo Chocolate
Bidhaa Sasa partnered with Rippleworks to build out their in-house logistics capabilities
Bidhaa Sasa uses direct selling techniques—by women, for women—to deliver quality household goods to clients in East Africa’s rural heartlands on monthly payment plans, making modern products both accessible and affordable.
One of Bidhaa Sasa’s top priorities going into the project was reducing the logistical cost of fulfilling orders. Bidhaa Sasa partnered with Rippleworks to build out their in-house logistics capabilities, helping their team better plan, monitor, and adapt to increasingly complex inventory needs.
The project helped our growing logistics team to put in place standard operating procedures and to find the right KPIs to measure progress against.
We generally learned a lot on logistics, which we brought in-house recently in order to serve our customers better.
—Bidhaa Sasa Head of Operations David Disch
Bidhaa Sasa partnered with Nathan Royston, a supply chain and logistics expert who brought global experience from Convoy, One Acre Fund, Lush Cosmetics, Theo Chocolate, and Technoserve. Together, they:
• Built tools to improve and support Bidhaa Sasa’s warehouse operations
• Updated guidelines for inventory management (including counting and forecasting)
• Outlined considerations for route planning, trucking, staffing/HR, and reverse logistics
• Developed logistics KPIs; built an implementation plan for continuous improvement
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