Venture: BarefootLaw
BarefootLaw is a non-profit social enterprise that aims to improve access to justice and the law through the use of information technology.
Expert: DyShaun Muhammad
Head of Brand Marketing, Mister Car Wash
BarefootLaw partnered with Rippleworks to refresh their brand identity and core messaging to clearly articulate a value proposition to key stakeholders.
BarefootLaw delivers first-line legal support using technology and innovation to assist people and communities in understanding and protecting their rights and resolving conflicts peacefully. Using technology and expertise, BarefootLaw uses a 3-pronged approach to help Ugandans access the law and break down barriers to justice: 1) they make the law easy for anyone to understand; 2) they bring legal information to the platforms and places where people already are and 3) they make legal assistance free.
One of BarefootLaw’s top priorities going into this project was rebranding its suite of legal solutions in a way that was clear and coherent across its users and a variety of key stakeholders.
In my day job, the leaders I work with are often stuck in their ways. BarefootLaw recognized they were at a stuck point and needed to try some things differently.
— Expert DyShaun Muhammad
BarefootLaw partnered with DyShaun Muhammad, a global brand builder and human-centered growth catalyst with 20+ years of experience igniting accelerated revenue growth through marketing strategy, storytelling, and integrated activation. Together, they:
• Created a new brand framework.
• Updated their mission and vision statements.
• Used AI to develop/improve their brand guidelines.
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