Venture: BarefootLaw
BarefootLaw is a non-profit social enterprise that aims to improve access to justice and the law through the use of information technology.
Expert: DyShaun Muhammad
Head of Brand Marketing, Mister Car Wash
BarefootLaw partnered with Rippleworks to refresh their brand identity and core messaging to clearly articulate a value proposition to key stakeholders.
BarefootLaw uses technology to provide free legal support, helping Ugandans understand and protect their rights. Their three-pronged approach simplifies legal information, brings it to accessible platforms, and offers direct legal assistance to break down barriers to justice.
One of BarefootLaw’s top priorities going into this project was rebranding its legal solutions for clarity and consistency across users and stakeholders.
In my day job, the leaders I work with are often stuck in their ways. BarefootLaw recognized they were at a stuck point and needed to try some things differently.
— Expert DyShaun Muhammad
BarefootLaw partnered with DyShaun Muhammad, a global brand builder and human-centered growth catalyst with 20+ years of experience igniting accelerated revenue growth through marketing strategy, storytelling, and integrated activation. Together, they:
• Created a new brand framework.
• Updated their mission and vision statements.
• Used AI to refine their brand guidelines.
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