Africaid Zvandiri partnered with Rippleworks to create an authentic brand identity and messaging strategy

Africaid Zvandiri works with governments using an innovative model that delivers services to young people living with HIV at scale; by making connections between peers, young people living with HIV are able to survive and thrive. Africaid Zvandiri’s work started in Zimbabwe and has been adopted and scaled in eight countries with 1,600 trained peers.

Africaid Zvandiri’s top priority was evolving their messaging and brand to attract funders outside the HIV sector. Africaid Zvandiri partnered with Rippleworks to create an authentic brand identity and messaging strategy that reach a diverse range of new funders.

Africaid Zvandiri partnered with Rippleworks Expert Hilary Billings, a leading brand strategist and executive who brought decades of experience from RedEnvelope, Starwood Hotels & Resorts, and Pottery Barn. Together they:

• Clearly articulated Africaid Zvandiri’s stakeholders and needs; defined audience, brand challenges, and success metrics

• Built a communications plan to engage Africaid Zvandiri’s team; created key messaging

• Built a new brand identity, including purpose, core values, and mission

• Designed an execution plan to build Africaid Zvandiri’s new brand

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