Venture: West Africa Vocational Education Academies
WAVE is solving the problem of youth unemployment in West Africa by equipping young people with job-ready skills.
Expert: Otema Yirenkyi
Co-Founder, Nviron Hive
WAVE partnered with Rippleworks to develop a marketing plan to attract new participants.
West Africa Vocational Education (WAVE) tackles youth unemployment in West Africa by training and placing unemployed youth (18-35) in entry-level jobs. Since 2013, they’ve helped bridge the education-to-employment gap, equipping youth with essential skills for the labor market. WAVE operates four academies, training 1,500 students annually, and offer digital programs for 500 more, connecting graduates with job partners and employment opportunities.
One of WAVE’s top priorities going into this project was updating their value proposition and marketing channel strategy to scale through their academies and partners.
The experience was mutually enriching, as I gained knowledge and grew while providing insights on [WAVE’s] scaling strategies.
—Expert Otema Yirenkyi
WAVE partnered with Otema Yirenkyi, a passionate leader 25+ years of experience in telecom and technology. Together, they:
• Developed marketing personas for WAVE to better understand and serve the wants and needs of youth ages 18-35.
• Drafted value proposition and messaging to attract program participants.
• Designed a high-level marketing campaign for WAVE’s future use.
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