Venture: The Kelsey
The Kelsey pioneers disability-forward housing solutions that open doors to more affordable homes and opportunities for everyone.
Expert: Paul Curtin
Growth (Investment and Operations), Direct Focus
The Kelsey partnered with Rippleworks to refresh their value proposition and core messaging for fundraising.
People with disabilities experience the highest rates of homelessness, housing discrimination, and housing insecurity in the United States. The Kelsey develops affordable, accessible, inclusive housing communities designed to scale and lead organizing and advocacy to create market conditions so inclusive housing becomes the norm.
One of The Kelsey’s top priorities going into this project was refining their user experience in order to scale to 35 communities in the next five years.
[Paul’s] insights about how we tell our story and capture our impact will be hugely valuable for us in our fundraising and partnership work ahead.
I’m also grateful for [his] willingness to be flexible and responsive to our evolving organization capacity and needs.
—The Kelsey CEO Micaela Connery
The Kelsey partnered with Paul Curtin, a growth-minded business leader who has successfully traversed diverse professional realms. Together, they:
• Created five donor profiles to align and decentralize fundraising efforts.
• Completed two workshops to share and gather feedback around the core messages and donor personas developed.
• Strengthened team members skills around storytelling and messaging to successfully decentralize fundraising.
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