Venture: ÉCHALE
ÉCHALE is a social enterprise offering housing solutions for your family, contributing to the comprehensive development of communities.
Expert: Carlos Alonso Torras
Board Member, Tivita
ÉCHALE partnered with Rippleworks to rethink their branding and brand positioning for the international impact investment market.
In Mexico, the demand for housing-related financial products is desperately high and yet largely inaccessible. ÉCHALE provides affordable housing in Mexico through a financial savings and credit system that offers interest rates 40% lower than usual financing providers, typically occupying between 20-25% of family income, and achieving repayment in 5-7 years in 98% of cases.
One of ÉCHALE’s top priorities going into the project was redefining their branding strategy to access financing in international impact investment funds.
ÉCHALE partnered with Carlos Alonso Torras, a FinTech leader and advisor with experience working in Latin America. Together, they:
• Revamped crucial assets for ÉCHALE’s venture fundraising, including their pitch deck, value proposition, and financial model.
• Tailored ÉCHALE’s messaging to a prioritized list of 6-10 impact investment funds.
