Venture: VITALITE
VITALITE Malawi provides access to clean and sustainable energy is the key to unlocking a brighter and more prosperous future for all Malawians.
Expert: Paul Burani
Founder & Chief Revenue Officer, Mission Flywheel
VITALITE partnered with Rippleworks to improve performance and standardize compliance for resell agents.
Low-income households in Malawi spend a large portion of their income on low-quality energy sources, and 97% of rural Malawian households do not have access to the national grid. VITALITE Malawi has designed a tech-enabled last-mile distribution system that makes quality products (basic lighting to a television entertainment package) accessible and affordable across rural Malawi.
One of VITALITE’s top priorities going into the project was establishing and clarifying standards of services among their resellers.
VITALITE partnered with Paul Burani, a leader with 20+ years in sales and marketing leadership roles. Together, they:
• Assessed VITALITE’s sales model and updated their reseller scoring formula.
• Identified the top levers to improve sales performance and how the call center can play a bigger role.
