Simusolar partnered with Rippleworks to build  world-class marketing operations to drive sales with smallholder farmers.

Rural smallholder farmers and fishers face a host of product challenges, including poor irrigation that leads to low yields, low quality equipment that hampers productivity, and inaccessibility to product servicing. Simusolar bridges the gaps for smallholder farmers and fishers in East Africa by offering solar productivity tools and services along with financing to ensure accessibility and affordability.

One of Simusolar’s top priorities going into this project was fortifying their marketing functions to drive sustained, long-term growth.

Simusolar partnered with Nuno Periquito, a product marketing executive with 25+ years of experience in leading teams, driving revenue growth, and delivering successful marketing campaigns for impactful product launches. Together, they:

• Defined Simusolar’s value proposition and competitive advantage.

• Applied an inbound marketing methodology and implemented new campaign structures and templates. 

• Improved campaign monitoring and analytics to increase lead generation, revenue, and impact on farmers/fishers.

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Tienda Pago
Marketing & Sales
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