Venture: Verqor
Verqor brings more formal processes and data to farm operations and connects farmers with credit and access to buyers and markets.
Expert: Kate Edgar
Director of Design, Research, and Creative, Nubank
Verqor partnered with Rippleworks to develop a customer experience and service map for their product.
About 90% of farmers in Mexico do not qualify for traditional lines of credit. Without credit, most small and medium-scale farmers cannot access the newest agricultural technology and tools. Verqor was founded in 2019 as a way to bring more formal processes and data to farm operations, and to connect farmers with credit and access to buyers and markets.
One of Verqor’s top priorities going into this project was developing the user experience to optimize adoption and ensure long-term user retention.
Verqor partnered with Kate Edgar, a design leader with 15+ years of experience getting products and services from intent to market fit. Together, they:
• Designed a mobile platform.
• Enhanced the customer experience by updating features in the customer journey.
• Updated the dashboard to better track customer interactions with the platform.
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