Hello Tractor (2022)

Venture: Hello Tractor connects smallholder farmers to machinery that can significantly improve their farming operations. Their model has already served more than 500,000 farmers in 18 countries around the world.

Project: Hello Tractor partnered with Rippleworks to define a user journey and service map that bolsters their business as they grow to more countries.

Expert: Greg Chiocco, Product Manager, X (formerly Google X)